DOWNLOAD THE 2018 HANDOUTS HERE

As promised by the MRAA, the following four additional resources are provided to MRAA members, and to you in addition to your MDCE registration in 2018. Please download and enjoy these guides.

Bonus MDCE Material:

The Guide to Building a Foundation for Accountability

The Guide to CRM

Defining the Customer Experience

The Guide to Domains

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SALES

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LEADERSHIP

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SALES TRACK

MARKETING

SERVICE-PLUS

Tuesday Dec. 12th 

Wednesday Dec. 13th 

8 - 9:15 a.m.

Gain a Trust Edge over the Competition

By: David Horsager

8 - 9:15 a.m.

Assess, Develop & Coach Your Team

By: Ty Bello

10:30 - 11:45 a.m.

Three Strikes You're NOT Out in F&I

By: D.J. Stringer

12:45 - 2:00 p.m.

Optimize Sales Lead Performance for Maximum Return

By: Bob McCann

4:15 - 5:30 p.m.

Develop Your Sales Staff's Mental Toughness

By: Kirk Armstrong

LEADERSHIP TRACK

Tuesday Dec. 12th 

8 - 9:15 a.m.

The Normalization of Deviance: A Silent Profit Killer

By: Tony Gonzales

Wednesday Dec. 13th 

8 - 9:15 a.m.

Become Bulletproof in the Next Recession

By: John Spader 

NOT AVAILABLE

10:30 - 11:45 a.m.

Prepare a Transition Plan that Works

By: David Spader

NOT AVAILABLE

2:30 - 3:45 p.m.

3 Tools to Lead Your Managers

By: Michael Rees

10:15 - 11:30 a.m.

Strengthen Your Dealership's Workforce

By: Ty Bello

MARKETING TRACK

Tuesday Dec. 12th 

8 - 9:15 a.m.

Create the Ultimate Website User Experience 

By: Marcus Sheridan

10:30 - 11:45 a.m.

Implement Digital Into Your Sales Process

By: Rich Delancey

4:15 - 5:30 p.m.

Two Marketing Metrics that can Increase Sales and Lower Costs

By: Jim Ackerman

Wednesday Dec. 13th 

8 - 9:15 a.m.

Market Like Garth Brooks

By: Brian Barlow

12:45 - 2:00 p.m.

Sales Attribution: The Secret Sauce Behind Smart Marketing and Bigger Profits

By: Evan Davis

SERVICE-PLUS TRACK

Tuesday Dec. 12th 

8 - 9:15 a.m.

Rethink How You Find Great Techs and Advisors

By: Max Materne

10:30 - 11:45 a.m.

The Internet is Killing Your Parts & Accessories Biz? Think again. 

By: Sam Dantzler

Wednesday Dec. 13th 

8 - 9:15 a.m.

Improve Revenue, Efficiency and CSI with an Active Delivery Process

By: David Foco

12:45 - 2:00 p.m.

The Changing Face of Service Efficiency

By: Jim Million

4:15 - 5:30 p.m.

Fix it Right: Then and Now

By: Valerie Ziebron

*Note: This file is an MP4 and may take a while to download

 
 
 
 

Copyright 2018 by Marine Retailers Association of the Americas