No area in marine retailing is changing as fast as marketing. Learn what works and what doesn’t in today’s marketplace from the trusted experts featured in the MDCE Marketing Track. Whether you’re a marketing director, marketing team member, dealership owner or general manager, you’ll learn proven strategies for attracting new customers and retaining current ones. Topics may include: digital marketing, traditional marketing, branding, budgeting and events.
TUESDAY, DEC. 6
4:45 - 6 P.M.
Amp Up Your Email Marketing
Effectively communicating with your customer base demands that your email marketing efforts evolve into a hyper-targeted, highly measurable resource. Executed correctly email marketing becomes your dealerships greatest marketing tool. During this session learn how to grow and maintain that database; segment the data to create warm – even hot – leads; leverage your subject lines; and distribute best practices to create a more powerful customer generation and nurturing channel. By Samantha Scott, APR, Pushing the Envelope
WALK AWAY WITH: A sample data capture form you can customize for your dealership.
WEDNESDAY, DEC. 7
8- 9:15 A.M.
Dealership of the Future
Rapid advances in technology are revolutionizing not only how consumers research, shop for and buy products, but also how retail stores market to and connect with consumers. By attending this forward-looking session, learn insight into how technology will evolve over the next 1-5 years and how you can begin to leverage these advances to create a thriving dealership. By Brad Smith and Colleen Malloy, ARI
WALK AWAY WITH: A “Dealership of the Future Implementation Guide,” which will include information on each of the technologies discussed and tangible ways your dealership can immediately begin utilizing them.
3:45 - 5 P.M.
How to Win at Google Mobile Search, Local Search & Maps
Seventy percent of mobile searches result in consumer action within an hour. This fact underscores how critical it is that your dealership discovers how to win at Google mobile search, local search and maps. During this session, learn how consumers search for businesses on their smartphones, interact with local search and map results from Google. Then, gain an understanding of how to maximize your dealership’s visibility within these mobile and local search results, allowing you to capture the attention of more prospective customers. By Aaron Weiche, Get Five Stars
WALK AWAY WITH: Strategies to audit and improve your current ranking.
THURSDAY, DEC. 8
10 - 10:45 A.M.
Dealer Case Study
ALL SKILL LEVELS
Featured in each of the MDCE Educational Tracks, these sessions showcase a dealer sharing in-depth insights into a best practice that delivered significant results in their business. Follow the journey they took in adopting the strategy and gain insights into how you can customize it for your company.
12:30 - 1:45 P.M.
The Magic and Myth of Digital Media
For all of its alluring magic, beware of the many myths of online! Social media, mobile website, text, online video, SEO, email and e-commerce represent the hottest of digital media topics. But are they magic pills for your dealership? Or myths that can take you off-target? Many dealers have so dramatically shifted from traditional marketing to the online wave that they are washing away revenue in the process. In this session, learn effective ways to integrate digital and traditional marketing, including specific guidelines, techniques, strategies and principles for success; discover how to shift to a direct-response approach for your social media and online advertising to generate a never-ending stream of qualified leads; and find out how to increase responses to your promotions and events. By Jim Ackerman, Ascend Marketing
WALK AWAY WITH: A fully integrated and highly automated system for engaging prospects, nurturing relationships and closing the deal.