YOUR MDCE OPENING KEYNOTE
AKA "TRUST EXPERT"
"A lack of trust is your biggest expense. It's not leadership, sales, or marketing... it's trust."
Build Trust or Die in the New Economy
Monday, December 10 at 4:00 PM
If you want to keep your existing customers and attract new ones in today’s market, it’s critical that you become an expert at building trust. With the changes technology has brought about in how consumers prepare for potential purchases, you’re getting fewer opportunities to develop and strengthen those relationships. In addition, research suggests that prospective first-time boat buyers often struggle to build trust with dealership personnel, which erodes their confidence in purchasing. That means dealers who excel at earning trust have a huge advantage. Not only are they able to win and keep more business, but the data also suggests customers will pay more for products and services offered by businesses they trust, driving higher profitability.
During this powerful keynote, leading trust expert and researcher David Horsager will share his firsthand experience working with high performing teams, revealing how top sales and service professionals build trust in every interaction with prospects and customers.
You’ll leave with:
Actionable 8-Pillar Framework to build trust and grow your business,
The How? How? How? Strategy™ to increase sales and outperform the competition,
Strategies to attract new business faster,
The No. 1 most magnetic trait of a salesperson,
And a complimentary 10-week follow-up program for all attendees, including a self-assessment.