PRE-CONFERENCE WORKSHOPS

Note: Separate registration and fee are required to participate.

Already registered? If you're an MRAA member, login and edit your registration. If you are not a member, contact Michele@mraa.com to receive a link to edit your registration or with any other questions regarding registration.

Monday Dec. 10th 

8:15 - 9:45 a.m.

Find the Right Boat Pricing Strategy For Your Dealership

By: David Parker

WALK AWAY WITH: A list of commonly used boat pricing strategies to help you find the right one for your dealership.

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Monday Dec. 10th 

10:00 - 11:30 a.m.

Buyer's Risk: Why it Matters and How to Manage It 

By: Jim Ackerman

WALK AWAY WITH: The 5 key risk factors every buyer faces with every purchase and resources to help you provide the appropriate assistance once the buyer's risk has been assessed. 

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Monday Dec. 10th 

8:15 - 11:00 a.m.

Multiply Your Dealership's Success Through a Culture of Collaboration

By: Jim Million

WALK AWAY WITH: A guide to conducting the activities and exercises from in the workshop in your dealership, a simple system to ensure results, a list of 9 reasons training fails and how to overcome them, videos you can use to open or close team meetings, and a list of additional resources.

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Boost Your Service Revenue with Four Square Selling

By: Max Materne

 

WALK AWAY WITH: : A service selling flash card to place on every service advisor’s desk.

 

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Train Your Team to Excel at Negotiation

By: Kirk Armstrong

 

WALK AWAY WITH: A list of tactics you can train your team to use whenever someone asks for a better price. 

 

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Get the Marine Digital Playbook You've Been Missing

By: Rich Delancey

WALK AWAY WITH: A step-by-step playbook of best digital practices to help you and your team implement what you learned in the workshop.

*Note: This workshop also features guests from Google and Statistical Surveys to show how better targeting can be achieved through sales data.

 

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Master Video Marketing

By: Marcus Sheridan 

WALK AWAY WITH: A video content plan for your next 12 months; a full description of the equipment you'll need to get started, including options for different budgets; an ongoing equipment checklist and scripting process checklist; and "behind-the-camera" best practices.

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Lead High-Performing Teams 

By: David Spader

 

WALK AWAY WITH: A High-Performing Team Assessment & Action Plan, the 5 Stages of Team Development Model and a Team Leader Implementation Tool.

 

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Due Diligence Essentials for Buyers and Sellers

By: John Seymour & Thomas England

WALK AWAY WITH: A better understanding of what to expect and how to prepare for a potential transaction as well as a hot buttons list of the most critical items to consider for due diligence. 

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Look at Your Numbers a New Way

By: Sam Danztler & Tony Gonzales

WALK AWAY WITH: A guide to marine dealership financials, including what data your dealership should be tracking, when to track it and how to put it to work to maximize your results.

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Finance & Insurance: Stop Selling the Product, Start Selling the Story

By: DJ Stringer, Garage Composites

WALK AWAY WITH: A guide to Finance & Insurance, including dealership training materials, storytelling tips, a sample F&I process map, and more.

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Copyright 2018 by Marine Retailers Association of the Americas