Seth Mattison Keynote Added to MDCE Awards Breakfast

June 23, 2016


Workforce trends and generational dynamics are challenging boating industry professionals to rethink how they work in and lead their businesses. That’s why organizers of 2016 Marine Dealer Conference & Expo have added a third keynote address to the event’s educational agenda, hiring Seth Mattison – founder and Chief Movement Officer of FutureSight Labs – to deliver a high energy presentation on “The New World of Work.”

This all-new offering, which will kick off the 2016 MDCE Awards Breakfast on Thursday, Dec. 8, is designed to provide marine retailers with key strategies to adapt to today’s fast-changing workplace.

“Not only is the boating industry’s workforce moving toward greater diversity with four generations in the business, but the rigid leadership models we’ve come to count on for centuries are no longer reliable and, in many instances, even considered relevant,” Mattison said. “I’ll show attendees how to recognize, understand, value, and ultimately tap into the power of these changes in order to gain a game-changing advantage.”

The Awards Breakfast, sponsored by Regal Marine, begins at 7:30 a.m. on the final day of the event and includes the announcement of more than a dozen marine industry scholarships and awards.

“The MDCE Awards Breakfast is where we recognize marine industry excellence and promote continuous growth and improvement through training and education,” said Liz Walz, Vice President of the Marine Retailers Association of the Americas, which co-produces MDCE alongside Boating Industry magazine. “None of that is possible without a strong workforce and adaptable leaders, which is why we chose this topic for the breakfast.”

Seth Mattison’s MDCE keynote presentation is the third to be announced so far this year. Other keynote speakers include Josh Linkner, who was selected to deliver the 2016 MDCE Opening Keynote Presentation on retail innovation, and Sam Dantzler, who will end the conference with a powerful Closing Keynote address on change.

“Each year, we work hard to add fresh value to MDCE, and incorporating a third keynote in this year’s conference will give the number of takeaways marine retailers can bring back to their dealership a big boost,” Jonathan Sweet, editor-in-chief of Boating Industry magazine, said.  

MDCE attracted a total of 1,147 marine industry professionals in 2015, one of its largest audiences to date. Building on that momentum, early retail registrations for the 2016 conference – which will take place at the Orange County Convention Center in Orlando – have already set a new record. This, coupled with its December 5-8 date range – three weeks later than the event’s traditional time frame – has put MDCE 2016 on track to see its highest attendance to date.


Retailers who register for MDCE 2016 before the Sept. 23 Early Bird Deadline save $25 off standard rates; MRAA members save an additional $75. Learn more and register at


About the Marine Dealer Conference & Expo

The marine industry’s only dealer-specific educational conference, MDCE offers an in-depth lineup of educational topics, a full-featured expo hall and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. MDCE is co-produced by MRAA and Boating Industry, and it features Educational Tracks, Pre-Conference Workshops, Opening and Closing Keynote Presentations, and Learning Labs. The 2016 event will take place Dec. 5-8 at the Orange County Convention Center in Orlando, with the Rosen Centre as the Host Hotel. For more information, visit


About Boating Industry

Boating Industry is the leading trade magazine serving the marine industry. For more than 85 years, boating professionals have turned to Boating Industry for market intelligence, product updates, best practices and industry news. For more information, visit


About the Marine Retailers Association of the Americas

The Marine Retailers Association of the Americas works to create a strong and healthy boating industry by uniting marine retail businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit



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