Author, Strategist Rory Vaden named 2017 MDCE Closing Keynote

June 26, 2017


MINNEAPOLIS, June 27, 2017 — Self-discipline strategist, author and business motivational speaker, Rory Vaden, has been named the Closing Keynote speaker for the 2017 Marine Dealer Conference & Expo.


Vaden, whose insights have been shared on Oprah radio, in Businessweek, and in SUCCESS Magazine, is the co-founder of Southwestern Consulting, a multi-million-dollar international training company.


Vaden’s presentation – “Leaders Take the Stairs: Creating a Culture of Discipline” – will conclude the 2017 MDCE on Dec. 13 at 3 p.m. During this high-energy closing keynote, attendees will learn practical steps for infusing their organization with a mentality of discipline. Vaden’s insights will help dealers develop stronger systems of accountability for measuring activity and results, critically evaluate every instance of customer spending, adopt and model an attitude of discipline, and more.


“From the conversations we have and the surveys we conduct, it’s clear that dealers are looking for better ways to hold themselves and their teams accountable,” explains Liz Walz, Vice President and Director of Education for the Marine Retailers Association of the Americas. “Not only will this presentation provide the insight dealers are seeking, but it will also offer simple strategies attendees can implement upon returning to their dealerships.”


Vaden’s book “Take the Stairs” is a No. 1 Wall Street Journal and USA Today best-seller. He is known as the world’s leader on defining the psychology around modern day procrastination. He speaks and consults on how to say “no” to the things that don’t matter, and “yes” to the things that do.


"We are very excited Rory Vaden will be joining us at the 2017 MDCE," said Brianna Liestman, managing editor of Boating Industry. "His presentation will be the perfect way to cap off a week of learning and growth for dealers.”


The MDCE Closing Keynote, which is sponsored by Wells Fargo CDF, has been designed to provide motivation and tools to help MDCE’s attendees improve their focus and attention to all activities that drive results in their business.


The 2017 MDCE will be held at the Orange County Convention Center in Orlando, Fla., Dec. 10-13. Vaden’s closing keynote presentation will be preceded by two-and-a-half days of educational programs, networking opportunities and expo hall access.It is co-produced by Boating Industry and the Marine Retailers Association of the Americas.


About the Marine Dealer Conference & Expo

The marine industry’s only dealer-specific educational conference, MDCE offers an in-depth lineup of educational sessions, a full-featured expo hall and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. MDCE is co-produced by MRAA and Boating Industry, and it features four Educational Tracks, Pre-Conference Workshops, Keynote Presentations, a Learning Lab, Dealer-to-Dealer Roundtable Discussions, and an Innovation Spotlight. For more information, visit



About the Marine Retailers Association of the Americas

The Marine Retailers Association of the Americas has been delivering powerful educational programs for marine dealers since 1977. At the MRAA, the team of professionals believes that for the marine industry to thrive, the dealers on the front lines of the industry must first find success. So MRAA works to create a strong and healthy boating industry by providing dealers with tools, resources and educational programs, such as its annual conference, and by representing them with a powerful voice. For more information, visit


About Boating Industry

Boating Industry is the leading trade magazine serving the marine industry. From award-winning editorial to awards programs including the Top 100 dealers program, Movers & Shakers, Top Products of the Year and more, Boating Industry serves all aspects of the marine industry. For more than 85 years, boating professionals have turned to Boating Industry for market intelligence, product updates, best practices and industry news. For more information, visit

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