The Marine Dealer Conference & Expo delivers the most comprehensive educational programming found in the marine industry. It’s proven ability to deliver real-world opportunities and solutions attracted a record number of dealers again in 2018. Dealerships of all types turn to MDCE every year to gain insights into the latest trends, strategies and best practices and to help them prepare to maximize their success in the year ahead.

Leadership

The retail business is constantly changing, and nowhere is that more accurate than right here in our industry. As dealership leaders, we are faced with expanding our businesses as sales continue to grow, all the while dealing with workforce shortages that make it difficult to deliver outstanding customer service. Learn what it takes to be a great leader and a great manager in today’s marine industry and how to prepare your business for the unknown events of tomorrow.

Sales

New boat sales is the fuel that ignites our businesses to success. With steady growth in industry unit sales over the last several years, most dealerships are growing. But are you capturing all of the business that you could be? And if not, why not? Multi-faceted sales strategies and sales efforts are necessary to be successful in today’s market, and with all the changes in technology, demographics, buying habits and consumer behavior, it’s critical you’re tuned into the latest strategies.

Service – Plus

Sales sells the first boat. And service sells every boat thereafter. It’s a common theory among marine dealers, but how well does this work for you. If you’re like most dealers, you’re struggling to find good help, which compromises turnaround times, threatens quality control, and ultimately sacrifices customer service. And if that’s the case, remind me how you sell that next boat? Learn the insights necessary to run a successful service department and a whole lot more!

Marketing

There’s no faster changing responsibilities in dealerships today than those in marketing. Websites. Social. Mobile. How do you get caught up? Leading dealers blend effective marketing with their sales efforts to engage new customers and regain old customers. They know the importance of telling the story of their dealership and attracting customers to all revenue centers. Join us as our experts share the latest trends and insights that can make your dealership successful.

COURSE RATINGS

Each topic at the Marine Dealer Conference & Expo is ranked as “Fundamental,” “Intermediate,” or “Advanced,” so that you can select sessions that correspond with your level of knowledge, expertise and skill level.

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Copyright 2018 by Marine Retailers Association of the Americas